This is the blog for CTCS 673, a course at USC that will situate debates in cultural studies about the formation of identity and the relationship of production to consumption within an analysis of the fashion and beauty industries, especially as these industries have been represented within popular media culture.
Sunday, February 27, 2011
Andrej Pejic and Stella Bruzi
In Bruzzi’s The Erotic Strategies of Androgyny, she says “on the androgynous body is enacted ambiguity, the diminution of difference, and what is manifested is a softening of the contours hetween corporeality and metaphor, male and remale, straight and gay, real and imagined.” (176) In this vein, I want to mention 19-year-old Andrej Pejic, a male model, known for his androgynous appearance, who has just been signed for an ad campaign with Jean-Paul Gaultier.
With his high cheekbones and long hair, Pejic passes for, and is hired to walk with, female models. Yahoo! News calls Pejic "part of fashion’s new “femiman” trend" and calls him "the leader of a new gender fluidity in fashion, in which traditional male and female attitudes are starting to matter less." And from jezebel, "Does Pejic represent the evolution of the hipster? Is his look the next logical step after metrosexuality? Is he an antidote to both the 'roided macho physique of the Jersey Shore gentlemen?"
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